‘I don't think goodness and common sense need brand ambassadors'

Praveen Kenneth went from being the youngest CEO in the history of Publicis Groupe India at 29 to co-founding Law & Kenneth, always backing ideas that challenged convention. Today, as the founder of Beautiful India - a global luxury brand unveiled in Paris during the 2024 Olympics - he is on a mission to redefine what India means on the global stage.

Kenneth reflects on his journey from an advertising executive to an entrepreneur to a luxury brand evangelist. He talks about why the brand is positioned as ‘conscious luxury’, and how brands from India ‘can and must claim their place on the world stage’.